Making the case for strategic investment in coaching
An article from The OCM Coach and Mentor Journal
Coaching – well-meaning but ineffectual?
This article may be a few years old, but the principles still hold true.
As coaches, we are often seen as worthy, well-intentioned folks by our clients, and justly so. Most of us decided to become coaches to make a positive difference to others’ working lives. But we are often faced with the challenge of justifying why an organisation should invest in our services.
Few buyers of coaching would expect that investing in coaching would do much harm (though there is of course, the potential for harm to be done via unintended consequences of coaching). But buyers are often unsure what the benefits would be.
They may take too narrow a view of the potential benefits of coaching, or they may be sceptical about the ability of the coach to deliver the benefits that they seek. They may even view coaching as a very expensive investment where better results could be obtained through another, cheaper intervention.
With these challenges in mind, here are some perspectives on how to help others to make the decision to invest in coaching.
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